{"title":"Long Kurta","description":"\u003cp\u003eFloor-grazing elegance rooted in India's craft heritage. Our Long Kurtas are made for moments that deserve more — festive gatherings, family celebrations, or simply a day when you want to feel extraordinary.\u003c\/p\u003e\u003cp\u003eFrom the intricate white-on-white Chikankari of Lucknow to the bold Ajrakh block prints of Kutch, every long kurta in this collection is handcrafted by artisans who have mastered their craft across generations. Pair with churidar, straight pants, or wear as a dress.\u003c\/p\u003e","products":[{"product_id":"lucknow-thread-chikankari-cotton-long-kurta","title":"The Lucknow Thread — Chikankari Cotton Long Kurta","description":"\u003ch2\u003eGrace, From Collar to Hem.\u003c\/h2\u003e\u003cp\u003eWhen a kurta flows all the way to the floor, it carries a different kind of authority. The \u003cstrong\u003eChikankari Cotton Long Kurta\u003c\/strong\u003e from The Thread Ritual's \u003cem\u003eLucknow Thread\u003c\/em\u003e collection is for moments that deserve more — festive gatherings, family celebrations, or simply a day when you want to feel extraordinary.\u003c\/p\u003e\u003cp\u003eHand-embroidered from neckline to hem by Lucknow's finest artisans, the white-on-white Chikankari work catches the light with every step. Pair with churidar, straight pants, or wear it as a dress.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e✦ \u003cstrong\u003eFabric:\u003c\/strong\u003e Soft, breathable cotton\u003c\/li\u003e\n\u003cli\u003e✦ \u003cstrong\u003eCraft:\u003c\/strong\u003e Hand-embroidered Chikankari, Lucknow\u003c\/li\u003e\n\u003cli\u003e✦ \u003cstrong\u003eLength:\u003c\/strong\u003e Long (floor-grazing)\u003c\/li\u003e\n\u003cli\u003e✦ \u003cstrong\u003eCare:\u003c\/strong\u003e Gentle hand wash, dry in shade\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eSome garments are worn. This one is inhabited.\u003c\/em\u003e\u003c\/p\u003e","brand":"The Thread Ritual","offers":[{"title":"Default Title","offer_id":46463537872950,"sku":null,"price":3200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/3903\/9798\/files\/image_086ac535-d081-44d1-9923-8257b5284bc7.png?v=1780171044"},{"product_id":"ajrakh-noir-block-print-cotton-long-kurta","title":"Ajrakh Noir — Block Print Cotton Long Kurta","description":"\u003ch2\u003eWear the Map of the Cosmos.\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eAjrakh Block Print Long Kurta\u003c\/strong\u003e from The Thread Ritual's \u003cem\u003eAjrakh Noir\u003c\/em\u003e collection commands attention without asking for it. Deep indigo and rust geometric patterns — each block stamped by hand in Kutch — flow from shoulder to hem in a silhouette that is both ancient and entirely now.\u003c\/p\u003e\u003cp\u003eCrafted on soft cotton, this long kurta pairs beautifully with straight pants, palazzos, or a simple legging for a look that needs no further embellishment.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e✦ \u003cstrong\u003eFabric:\u003c\/strong\u003e Soft, breathable cotton\u003c\/li\u003e\n\u003cli\u003e✦ \u003cstrong\u003eCraft:\u003c\/strong\u003e Authentic Ajrakh hand block printing, Kutch\u003c\/li\u003e\n\u003cli\u003e✦ \u003cstrong\u003eLength:\u003c\/strong\u003e Long (floor-grazing)\u003c\/li\u003e\n\u003cli\u003e✦ \u003cstrong\u003eCare:\u003c\/strong\u003e Hand wash cold, dry in shade\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eIn a world of fast fashion, Ajrakh is a slow, deliberate act of beauty.\u003c\/em\u003e\u003c\/p\u003e","brand":"The Thread Ritual","offers":[{"title":"Default Title","offer_id":46463538004022,"sku":null,"price":2800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/3903\/9798\/files\/image_4846eafb-c171-460c-82f4-21189d1329ac.png?v=1780171121"},{"product_id":"everyday-ritual-pintuck-cotton-long-kurta","title":"The Everyday Ritual — Pintuck Cotton Long Kurta","description":"\u003ch2\u003eSimple. Considered. Yours.\u003c\/h2\u003e\u003cp\u003eNot every beautiful thing needs embroidery or block print to make its mark. The \u003cstrong\u003ePintuck Cotton Long Kurta\u003c\/strong\u003e from The Thread Ritual's \u003cem\u003eEveryday Ritual\u003c\/em\u003e collection speaks in the quiet language of fine fabric and thoughtful construction.\u003c\/p\u003e\u003cp\u003eSoft cotton in muted, earthy tones — sage green, dusty rose — with delicate pintuck detailing that adds texture without noise. A kurta for the woman who knows that restraint is its own kind of elegance.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e✦ \u003cstrong\u003eFabric:\u003c\/strong\u003e Premium soft cotton, breathable and durable\u003c\/li\u003e\n\u003cli\u003e✦ \u003cstrong\u003eDetail:\u003c\/strong\u003e Delicate pintuck detailing at yoke and hem\u003c\/li\u003e\n\u003cli\u003e✦ \u003cstrong\u003eLength:\u003c\/strong\u003e Long (floor-grazing)\u003c\/li\u003e\n\u003cli\u003e✦ \u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash gentle, dry in shade\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eRitual is not about occasion. It is about intention. Wear this with both.\u003c\/em\u003e\u003c\/p\u003e","brand":"The Thread Ritual","offers":[{"title":"Default Title","offer_id":46463538135094,"sku":null,"price":2500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/3903\/9798\/files\/image_f461591c-8788-4dee-8ef9-3ce84e10935f.png?v=1780171220"}],"url":"https:\/\/thethreadritual.com\/collections\/long-kurta.oembed","provider":"My Store","version":"1.0","type":"link"}